How to Sell Your Domain Names

How to Sell Domain Names

The first question you should consider when asking how to sell domain names is how much are you willing to accept in order to transfer ownership of your digital asset to another person or business. You should consider the value of your domain name.

What is a Domain Name Worth?

Simply put a domain name is worth as much as a buyer is willing to pay. You could have what you consider to be a valuable premium domain names, however if you are unable to locate a potential buyer and your efforts to sell the domain on sales platforms do not present a potential buyer then what you have is a latent asset.

Sell to End Users

I personally recommend selling domain names directly to end users as a way of unleashing your latent assets potential. The benefits of selling to end users are two fold. Firstly, you have the potential to get far more money for your domain than you would get by selling to fellow domainers and secondly, selling to end users generally results in a quicker sale. That being said you are going to have to put in more effort selling directly to end users.

Compile a List of Prospects

Firstly, you have to compile a list of suitable prospects then you have to contact them and present your sales pitch. It is recommended to first call your prospect and then follow up with a end user sales email. If you call first and ask if it is OK to send an email then you can avoid having your email marked as spam. Furthermore, if you have to educate your prospect about the value of domains and their benefits you might want your end user to review sales data from authoritive sources to show them that domains sell for good money.

The next step is finding prospects. The best way to start is by putting your generic domain name keywords into Google. If the search results display any AdSense listings at the top or on the side of your browser then those are your prime prospects and they are the ones you’re going to approach first.

Why? because if they are doing AdSense then they are likely to be interested to learn how they can get “free” organic traffic by having a prime keyword domain. Another way of finding prospects is to do an 'in url:search term' search to find people who have used the keyword in their domain name. They should also be considered as potential prospects.

So that is pretty much all you need to know about how to sell domain names. It is a great way to make a few extra dollars each year if you do your research and are willing to put in the effort to find buyers.

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People often come to me for advice about starting an online business or getting their own unique domain name and web presence. If there’s one piece of advice I can offer, then it's this: apply what you know, do your research, find a target market, and create a well ranked site that offers some type of product or service to that target market. - Ashley Boardman